Description du posteManutan, a French family-run group and a major European B2B player, has been a partner to enterprises, local authorities, and traders for nearly 60 years, specializing in the distribution of equipment and supplies. Its hybrid model, combining the strengths of digital (e-commerce platforms) with a human-centric approach (sales forces), enables Manutan to guide its clients towards more sustainable and ethical performance along with the implementation of a purchasing optimisation strategy. With 27 subsidiaries in 17 European countries, the Group has over 2,200 employees and achieved a turnover of 946 million euros in 2022/23. Manutan France is certified Great Place To Work 2024 along with 14 other subsidiaries among the Group.
To work with the 'Webmaster and CRO lead' to define and build the CRO strategy. Perform regular audits with relevant web and user experience analytics tools to find improvement opportunities. To build the AB test roadmap at a global group level, whilst supporting local teams in their localised testing.
- Help define the overall CRO strategy to increase conversions on all Manutan's Enterprise division sites.
- Build a multi-domain AB testing roadmap, both for server-side and client-side testing - with both a mobile and desktop approach.
- Ensure that the run of AB tests, as defined in our roadmap, is maintained and all deadlines are met.
- Perform regular audits and analysis, with relevant web and user experience analytics tools, to find improvement opportunities and then share with relevant product owners.
- Collaborate with internal stakeholders to ensure we are aligned to business objectives and to serve all product owner's testing needs.
- Collaborate with external partners to enable continued growth and testing velocity.
- Collaboration with the product teams to launch tests based on their OKR (Objectives and key results).
- Analyse (up-front) AB test opportunities to check viability to reach statistical confidence.
- Analyse AB test results to ensure we meet statistical confidence.
- Evangelize and communicate internally to improve and increase awareness of CRO as a methodology and to share the overall CRO progress.
Profil recherché- Performance analysis. He/she will work with Google Analytics 4, AB Tasty, ContentSquare and other analytical tools and platforms necessary for the effective performance of his duties. Familiarity with these tools is a must. Experience with Flagship (Server-side testing) is a nice to have.
- Customer centric. He/she must be able to learn to understand our customer needs and be objective in their approach.
- User experience and usability focus. He/she has an exceptional grasp of usability concepts and web best practices. He/she should have multiple years experience in ecommerce (preferable B2B).
- Communication skills. He/she possesses good communication skills both in verbal and written form. He/she demonstrates the ability to convey concepts and findings in simplified terms that are easily understandable to non-technical personnel.
Languages English LocalisationGonesse (95)
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All our positions are open to people with disabilities and to disabled workers with the same skills.
